Nike WHQ: Jerry Rice

Situated at Nike’s World Headquarters in Beaverton, Oregon, the 193,000-square-foot Jerry Rice building renovation reimagined the workplace through the lens of one of football’s most celebrated careers. The branding and environmental graphics were developed as an immersive storytelling experience, tracing Rice’s journey from his early years in rural Mississippi to his historic NFL career, celebrating the determination, discipline, and achievements that defined his legacy. Woven throughout the building, the narrative transformed the workplace into a tribute to Rice’s personal history and impact on sport, connecting Nike’s culture of excellence with the story of an iconic athlete.