The Big Spring Sale

As Amazon sought to innovate within its marketing approach for the Big Spring Sale, the Creative team was challenged to exclusively use generative AI to conceptualize and create all key visuals for the campaign. This project tested the limits of Amazon's AI technology in a real-world setting by generating imagery that was both artistically compelling and aligned with Amazon's brand identity. My role involved authoring custom prompts that directed the AI to produce minimalistic yet visually engaging floral arrangements, which required minimal post-production. These images were seamlessly integrated across Amazon’s online platforms, outdoor advertising, and social media which helped set a new benchmark for the potential of generative AI.